I do product design with a capital P – meaning: I help shape digital experiences that make sense, feel great, and actually work. From UX strategy and journey mapping to high-fidelity UI and micro-interactions – I’m there from the first napkin sketch to the final handoff.

Yes, please. Messy is good – it means there’s room for clarity. I love helping teams untangle complexity and redesign with purpose. We’ll start with an audit or consulting session, find the weak points, and build a plan. Think of it as therapy for your product.

I wear multiple hats — and I like it that way. Depending on the project, I might be your strategist, creative director, UX therapist, or hands-on product designer. Sometimes I steer the ship. Sometimes I help row. Sometimes I build the ship while we sail. Either way, I keep us moving forward — with clarity, intent, and a lot of creative energy.

I’ve worked with everyone from stealth-mode startups to massive platforms with millions of users. What they have in common? Vision, curiosity, and a commitment to creating something meaningful. If that sounds like you – let’s talk.

Think: structured creativity. I listen deeply, research with curiosity, design with intention, and test with empathy. Every project is different, but my approach is rooted in design thinking, behavioral psychology, and a bit of Product magic.

UX is how it feels. UI is how it looks. But the real magic happens when they’re designed together, with your users in mind. I don’t just make things pretty – I make them smart.

I’m a social media expert first — but I’ve worked across almost every major IT vertical, from healthcare and fintech to edtech, wellness, real estate, betting, and immersive tech like VR/AR/MR. Truth is, I’m industry-fluid — if there’s a real user and a real problem, I’m all in.

It really depends on the complexity — not just of the product, but of the thinking behind it. Building a strong logic, structure, and user flow often takes the most time. Visual execution — the drawing part — is usually faster once the concept is crystal clear. So whether it's a short design sprint or a full product cycle, I move with purpose, not pressure. Quality takes focus — and a bit of good energy.

I'm open to different collaboration models — from strategic advisory and audits to long-term product design roles within cross-functional teams. My priority is always to ensure the engagement allows for depth, impact, and continuity in delivering design that drives real value.

You’re in the right place. I offer design reviews, product evaluations, and strategy sessions that can save your team weeks of rework. One good conversation can shift the whole direction of a product.

For product design and UX/UI, I work primarily in Figma — including component libraries, design systems, and advanced prototyping. For workshops and early-stage ideation, I use FigJam, Miro, and Notion for structured documentation and async collaboration. When collaborating with developers, I’m fluent in tools like Storybook, Jira, and Notion, ensuring clean design-to-dev handoff and sprint alignment. In marketing and brand-related projects, I take full ownership of the visual identity pipeline — from key visuals to motion. I use Adobe Photoshop, Illustrator, Premiere Pro, and After Effects to deliver everything from campaign materials to animated assets, social content, and video animation and editing. I’m comfortable switching between tools depending on team structure and project needs — blending creative freedom with technical precision.

I build scalable, token-based design systems with clear logic and documentation. My approach is grounded in atomic design principles, accessibility best practices, and consistent communication with developers to ensure pixel-perfect execution and long-term maintainability.

I integrate qualitative and quantitative research at every phase of the design process. Whether it’s user interviews, heuristic audits, surveys, or usability tests — I define the best method for the stage and context, then translate insights directly into product decisions.

Feedback is an essential part of my process, not a disruption. I work well within agile or hybrid frameworks, iterating quickly and communicating clearly. I know how to balance user needs, business goals, and technical constraints — and I know when to challenge assumptions with empathy and data.

Many of the projects I’ve worked on are protected by confidentiality agreements, especially in fintech, health tech, and internal tooling. That said, I’ve prepared a curated selection of anonymized case studies and a demo reel that illustrate my thinking, methods, and design outcomes, while respecting client privacy. If needed, I can also walk you through relevant process examples in a live session.

I’m looking for long-term collaboration with teams who value senior product design expertise, strategic thinking, and a psychological approach to user experience. My compensation expectations reflect the depth of my skill set, years of experience, and the impact I aim to bring — and I’m always open to transparent conversations when there’s strong alignment.

That’s perfectly fine. I value clarity and honesty from both sides. If I sense that the collaboration isn’t aligned — in vision, scope, or structure — I’ll say so early. But when the chemistry is right, I go all in. No ego, just excellence.

I’m fully comfortable working independently, as part of small agile teams, or within large cross-functional setups. Whether I’m leading a design stream, collaborating with PMs and devs, or aligning with business goals — I adapt to the needs of the project and the dynamics of the team.

Yes — absolutely. I take confidentiality seriously. I’ve built long-term relationships based on trust, discretion, and professionalism, and I’m committed to protecting intellectual property at every stage.

Just reach out through the contact form. Let me know what your team is building, what stage you're at, and how you envision design playing a role. I’ll respond personally — and if there's mutual interest, we can set up a time to talk in more detail.