Feel. Breathe.
A little room to pause, before we get into the work.
I help teams turn complex product questions into clear experiences. My work connects behavioral insight, product strategy and interaction design, from the first idea to the details people use every day.
I translate a brand’s character into a visual language that works within a product. Typography, color, motion and interface patterns need to feel related, while giving people clear cues about what to do next.
I make complex interfaces easier to read and navigate. That means deciding what deserves attention, simplifying the language and building a hierarchy that helps people find what matters without having to work for it.
I design purchase journeys around the questions people need answered before they commit. Clear information, useful comparisons and thoughtful feedback help them make a confident choice, from discovering a product to completing checkout.
I give an experience a coherent structure: what people need to understand first, what comes next and how each interaction moves them forward. The story lives in the flow, the language and the way the product responds.
Get to know me
— my PhD
on people & AI
I’ve worked across social platforms, fintech, medtech, gaming and betting. Those settings ask different things of a designer: earning trust, explaining complexity, supporting a sensitive decision or making an experience enjoyable. I enjoy finding the right approach for the situation, rather than arriving with a fixed formula.
Practice
& tools
- Figma
- Claude, ChatGPT & Gemini
- Photoshop & Illustrator
- Premiere & After Effects
- HTML & CSS
- Autodesk Maya
- Autodesk 3ds Max
- ZBrush
- Procreate
- and many more
Across disciplines
As a product design lead, I
focus on
making clear, useful digital
experiences.
Good product design starts with a clear point of view. I look at what people need, what the business is trying to achieve and what the technology can realistically support. The work is in bringing those priorities together without losing sight of any of them.
I work through ideas in flows, prototypes and interface details. Making something tangible exposes the gaps in a proposal and gives the team a better basis for deciding what to build.
I care about what happens after handoff, too: whether the design holds up in implementation, whether the system can grow and whether the team understands the decisions behind it.
Small details.
Real people.
I care about both.
Behavior first
I start by understanding the task, the context and the points where people get stuck. I use research to frame the problem, then test the riskiest assumptions through focused prototypes. What we learn should change the design, not just fill a presentation.
Design with AI
I use AI to explore alternatives, support production and prototype interactions that would otherwise take longer to make. Within teams, I pair experimentation with shared guidelines: what is useful, what needs checking and what should remain a human decision. The tool has to earn its place in the workflow.
Lead, and still make
I lead international design teams and stay involved in the craft. I help set priorities, make critique useful and keep research, product and engineering connected. Staying hands-on with interaction, motion and prototypes helps me guide the work with a practical understanding of what it takes to deliver.
Case studies
What I
work on.
- Product Design Leadership
- Behavioral Design & UX Strategy
- UI & Interaction Design
- Design Systems
- AI in Design Workflows
- Prototyping & User Testing
- XR / VR / AR Design
- Mobile & Web Apps
- Motion & Microinteractions
- 3D & Visual Storytelling
- Branding & Identity
- Creative Direction
Beyond
client work.
- Supermint Design, my own studio
- My AR & XR lab
- CyberGym, built with a colleague
- BabyCorn, an app for kids
- XRS, an AR app from my company VRP
- Writing on behavioral design
- NFT & crypto wallet concepts
- Books & digital products, coming soon
- AI Product Design on Instagram
Gallery + Lab
My
Numbers
PROJECTS, SMALL AND LARGE
YEARS IN PRODUCT DESIGN
AWARDS & NOMINATIONS
YEARS SINCE MY FIRST WEBSITE
LinkedIn - Instagram - MEDIUM - Facebook - Instagram - LinkedIn - LinkedIn
- Instagram - Youtube - MEDIUM - LinkedIn - Youtube - MEDIUM - LinkedIn
Awards
& Recognition
App Awards
App of the Day - Apple App Store
App of the Day - Google Play
Awwwards Mobile Excellence
CSS Design Awards - Special Kudos
Nominations & Honors
Product Hunt - Golden Kitty Nominee
The Lovie Awards - Finalist
Awwwards Site of the Month Nominee
Webby Awards - Honoree
Hackathon Results
VR Slovenia at ROG LAB Kreaton
Risk Analytics RAM - Société Générale
VR Montenegro App - Porto Montenegro
MoveUP App - Gesture Recognition
Trusted by
Some of my collaborations have continued for years. I value the trust that develops when people can speak openly, challenge an idea and rely on each other to follow through.
An interface tells people what a product values: what it makes easy, what it explains and how it responds when something goes wrong. I want those small decisions to show care for the person on the other side.



